Book Description
This book is for any Flex developer who has mastered the basics, but wants to take their skills to the top levelit is packed with essential practical techniques in use in a professional production environment, which you can learn from and use in your own Flex 2 or Flex 3 applications. Written by a team of expert developers from the Los Angeles-based Almer/Blank consultancy, the book takes you through exactly how they built the popular Rich Media X (RMX) application for Adobe user groups, step by step. Assuming the basics, they take you through planning the project, wireframing and application design, putting the basic structure together (including the PHP and MySQL backend,) customizing the look and feel of the application (to make it not just look like any other Flex application,) and implementing all the killer features that make the RMX great, such as blog, wiki, content aggregation from RSS and other sources, video, audio visualizer, events calendar, and advertising mechanisms.

* Learn how Rich Media X was built!
* A real-world Flex book, written by experts using the technology in their day-to-day work
* Contains all the killer features you need to build up your own web 2.0 Flex applicationblog, wiki, video, content aggregation, events calendar, and much more.

What youll learn

* How to effectively plan and wireframe a professional Flex application
* How to customize the look and feel of Flex 2 and Flex 3so that it doesn’t look like Flex
* How to implement a server-side backend for a Flex application (in PHP and MySQL)
* Effective video techniques using the On2 codec
* The best way to implement several killer web 2.0 features in Flex, including a blog, wiki, events calendar, and more
* How to implement advertising on a Flex site using DoubleClick’s DartMotif
* How to create an audio visualizer in Flex

Who is this book for?
This book is for any Flex developer who knows the basics already and wants to take their knowledge further with top-level professional techniques.

About the Author
R Blank is CTO of Almer/Blank, an Adobe Solution Partner based in Venice, California that specializes in video and application development for the Flash Platform, for clients including E! Entertainment Television, Microsoft, Apple, and IKEA. For over 12 years he has been an interactive designer, developer, consultant, teacher, and author, specializing in the planning, development and release of rich interfaces; R has specialized in Flash since 1999.

R holds four Flash Certifications, was one of the first 50 Macromedia Certified Flash Developers in the world, and is a contributing author for the Macromedia Flash MX 2004 Designer Certification Exam. R also founded and manages LAFlash.org, a community of over 1,300 Flash industry professionals, and home to three Macromedia Users Groups for Flash. R also serves on the Information Technology Faculty at the University of Southern California (USC) Viterbi School of Engineering.

Previously, R co-founded and served as Director of Product & Design at Wildform, where he co-created Flix, the first video encoder for Flash (now owned by On2). R has an MBA in Entrepreneurship from the UCLA Anderson School of Management and a BA in History from Columbia University.

# 550 pages
# Publisher: friends of ED (December 10, 2007)
# Language: English
# ISBN-10: 1590598962
# ISBN-13: 978-1590598962
http://rapidshare.com/files/85542989/FriendsofE.pdf
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