Book Description
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

About the Author
P. H. Collin is a lexicographer and author of more than two dozen dictionaries. A. Ivanovic is the author of Dictionary of Human Resources.
Product Details

* Paperback: 304 pages
* Publisher: Bloomsbury Reference; Third edition edition (October 28, 2004)
* Language: English
* ISBN-10: 1904970044
* ISBN-13: 978-1904970040
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